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Advertising, Marketing, PR

We know the key to superior advertising and marketing communication. It is obvious that literal translations are less important in this field than emotional equivalence. Puns and wordplay should be rendered in terms of similar effect, and stylistic devices such as rhyme or alliteration should, if possible, find an equivalent in the target language. In the end, the target group should be as emotionalized by the translation as their counterparts were by the original copy. Trust our sense for effective communication, and rely on the experience we have gained by collaborating with leading agencies over many years.


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